AI Insights · Timothy · April 2023
Top 5 Film & Television Apps on iOS in the US: Q1 2023
In Q1 2023, the top 5 Film & Television apps on iOS in the US saw varied trends in downloads, revenue, and active users, with HBO Max and Disney+ leading in revenue.
In the first quarter of 2023, the top five Film & Television apps on the iOS platform in the United States demonstrated notable performance metrics, according to data from Sensor Tower. Here’s a breakdown of their trends in weekly downloads, revenue, and active users:
HBO Max: Stream TV & Movies from WarnerMedia experienced a steady increase in weekly revenue, peaking at approximately $8M in the final week of February. Weekly downloads showed an upward trend mid-quarter, reaching 351K in the week of January 16, while weekly active users saw fluctuations, starting from around 3.9M and peaking at 4.3M in mid-January before settling at 3.7M by the end of March.
Disney+ saw a significant peak in weekly revenue at $7.2M in the last week of December, with a notable increase again in mid-March reaching $6.2M. Download numbers fluctuated, starting at 365K in the last week of December and seeing a low of 220K in late January, with active users remaining relatively stable around 4.8M towards the end of March.
Hulu: Stream TV shows & movies from Hulu, LLC had a consistent weekly revenue pattern, peaking at $4.8M at the end of February. Downloads showed a spike in early March, reaching 267K, while weekly active users saw a gradual decline from 10M in late December to approximately 8.9M by the end of March.
Peacock TV: Stream TV & Movies from Peacock TV LLC experienced varied weekly revenue trends, peaking at $3.8M in late January. Weekly downloads were highest at 440K in the last week of December, while active users peaked at 2.5M in late December, followed by a decline to 2.3M by the end of March.
Paramount+ from CBS Interactive showed a steady weekly revenue pattern, peaking at $3.4M in late February. Downloads saw a high of 368K in late January, while active users showed minor fluctuations, peaking at 1.3M in late January and ending the quarter around 1.2M.
These insights indicate diverse trends across the top Film & Television apps on iOS in the US during the first quarter of 2023. For more detailed analysis and insights, visit Sensor Tower.
